Every business exists for its customer. It is the customers who represent the raison d’etre for any business. Without the customer no business can exist, for he is the one who buys a company’s products and services, which brings revenue and a profit to the organization, maintains the growth and retain a steady cash-flow. The most important asset for any organization is its customers. A company’s success depends upon its customer base, their buying preference and frequency of their purchase.
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